About Aladdin Elston
Hello, and welcome. I’m Aladdin Elston, a clinical hypnotherapist and life coach based in the San Francisco Bay Area. For more than 20 years I’ve helped people make practical, lasting changes in how they think, feel and act, whether that’s calming a fear, letting go of a habit, or simply getting clear about what they want next.
How I work
My approach is warm, collaborative and tailored to you. I trained in clinical hypnotherapy in London and work mainly in the Ericksonian tradition, which uses conversational, indirect and permissive language rather than old-fashioned “you are getting sleepy” commands. You stay aware and in control throughout; my job is to help you access the focused, relaxed state in which new choices feel easier.
Alongside hypnotherapy I draw on:
- Neuro-Linguistic Programming (NLP). I’m a Licensed Master Practitioner of NLP and trained with NLP co-creator Dr. Richard Bandler.
- Time Line Therapy® techniques for working with how you store past memories and imagine your future.
- Emotional Freedom Techniques (EFT), or “tapping,” a simple self-help tool you can take home.
- Life coaching to turn insight into a clear, realistic plan.
What people come to see me about
Over the years I’ve worked with clients in Australia, the UK, South Africa and the US on a wide range of goals, including:
- Fears and phobias
- Quitting smoking
- Weight management and healthier habits
- Self-esteem and confidence (sometimes called ego strengthening)
- Nail biting and other unwanted habits
- Social anxiety and public speaking nerves
- Teeth grinding (bruxism)
- Support alongside addiction recovery and pain management
- Deep relaxation and stress relief
- Goal-oriented coaching
Every person is different, so I don’t promise specific results. What I can promise is a respectful, confidential space and a plan built around you.
Healthy mind, healthy body
My old website carried the Latin motto mens sana in corpore sano: a healthy mind in a healthy body. That idea still guides my work. In January 2026 I also became an ISSA (International Sports Sciences Association) Certified Personal Trainer, so I can help clients connect mindset work with practical, sustainable movement habits. To be clear, I’m a trainer, not a dietitian or medical provider, and I’m happy to work alongside your physician or other professionals.
Working together
I see clients in person in the Bay Area and online. Most people start with a free consultation so we can talk about what you want to change, answer your questions about hypnosis, and decide together whether my approach is a good fit.
Hypnotherapy, NLP and EFT are complementary approaches. They don’t diagnose or treat medical conditions and are not a substitute for medical care, so please also work with your physician on any health concern.
If you’d like to find out whether this approach is a good fit for you, I offer a free, no-pressure consultation. Get in touch here and we can talk it through.
